MERRITHEW CONNECT NEW WORKOUT CONTENT

Merrithew Connect is a digital streaming platform offered by Merrithew, providing on-demand Pilates, fitness, and mind-body workouts and educational course materials. It features a wide range of classes, including Reformer Pilates, mat Pilates, Total Barre, and athletic conditioning, led by STOTT PILATES Instructors.

However, in 2024 Merrithew Connect was facing a new challenge: the founder of STOTT PILATES and the face of its brand, Moira Merrithew, had stepped away from the company. Merrithew Connect (and overall Merrithew brand) were in need of a new direction. It had also been four years since its content had been updated.

To support the need for updated digital content, I spearheaded a $1M video shoot starting with an in-house studio design. The new face of the brand: its quality education and highly trained Instructors.

Shoot 1 was held over 11 days and resulted in:

  • One 3-hr On-Demand Workshop

  • Five Master Classes

  • 10 Mini Tutorials

  • 24 Workouts

CREDITS
Client: Merrithew International Inc.
Role: Creative Director, Design and Marketing
Set Design: Mood Design
Production: The Pub - Publicis
Director: Reid Marshall

Sizzle Video

Workout Set Design

Lifestyle Photography

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