COGECO REBRAND

CREDITS
Client:  Cogeco
Role: Copywriter/Co-Brand Steward
Art Director: Michael De Pippo
Creative Director: Nancy Vonk

Results:

Cogeco ended the year with results meeting or exceeding most of their objectives.

Just want big numbers?

32.5% Increase in Consolidated Revenue

$1,692.5M in consolidated revenue

Won several awards including Bronze at the CMA Awards for Best Brand Image and Positioning


Cogeco is a Canadian telecom and, at the time, the “second largest hybrid fibre coaxial cable operator in Ontario, Québec and Portugal”.

Cogeco approached OgilvyOne with a challenge: we want to differentiate ourselves as the “friendlier” option than the two negatively perceived bigger telecoms. Cogeco had a renewed committed to understanding their customers’ needs and finding just the right solution for them, and had a new mission statement: Powerful connections for our customers. Genuine connections with our customers.

And they wanted a new brand platform to bring this to life.

Brand Guidelines Excerpts

Retail Posters

Direct Mailers

Radio Script

Radio Spot

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