MERRITHEW GROUP REFORMER CLASS SHOOT

While they are the global leader in mind-body education and equipment, until 2024 Merrithew lacked its own branded assets of a group Pilates Reformer class featuring its premium Merrithew equipment and Instructors. Until then, they had been leveraging their partners’ (premium studios, gyms and hotels) imagary.

In 2024, when the company held their Mindful Movement Symposium at the Baryshnikov Arts Center in New York, I took the opportunity to capture video and photography of a mock group Reformer class using STOTT PILATES® Instructors and volunteer students.

CREDITS
Client:  Merrithew International Inc.
Role: Creative Director, Design & Marketing
Photography & Video: Mimi d'Autremont

Lifestyle Photography

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